AIESEC in Ahmedabad
Brand Kit
AIESEC in Ahmedabad
01 / The Brief
One look for the term, ready for the team to put on every slide and story.
AIESEC in Ahmedabad needed an identity its members could use on everything the local committee puts out: Instagram stories, presentation slides and event material. The team builds most of that in Canva, so the kit had to drop straight in, with no design software needed on their side.
A second piece followed. League of Leaders, one of the committee's presentations, wanted a look of its own, styled like a fantasy game, that still sits comfortably beside the main identity.
02 / The System
Gold on deep navy, with turquoise for the jewels and accent lines. The main mark comes as a stacked lockup, an alternate and a horizontal band, plus a white band for dark photos and print.
Around the marks sit the parts a team reaches for every week: corner ornaments, a divider, a plaque for titles, and footers made for 9:16 stories and 16:9 slides. Every file is a full-resolution transparent PNG, and the wordmark is also supplied in separate pieces so the team can rearrange it.
League of Leaders keeps the gold and turquoise and goes further into the game world: its own wordmark with stacked, black and white and mask versions, frames, badges, ribbons, tabs, slide containers, a roadmap, a background texture and five icons.
03 / The Term Identity
04 / League of Leaders
05 / Delivered
41 files, handed to the committee in October 2026.
Thirteen pieces make up the term identity and twenty-eight make up League of Leaders. In the committee's words: "It felt like working with a studio, and he was always just a message away."
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